Signal: Love signal

Toothpaste brand, Signal-123-Charcoal, pioneered a mechanism for audience interaction with its own branded TV content to gain market leadership with women in Myanmar.

Campaign details

Brand: SignalBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonMarket: MyanmarSector: Oral healthMedia channels: Social media, Television, Video on demand, Voice, chatbotsBudget: Up to 500k

Campaign video

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