Brand: ScotiabankBrand owner: ScotiabankEntrant company: PHD, TorontoMarket: CanadaSector: BanksMedia channels: Mobile & apps, Online display, Outdooor, out-of-home, Radio & audio, Social media, Sponsorship - event, property, Television, Websites & micrositesBudget: Up to 500k
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....
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