Mondelez International: Trident Chew Tunes

Trident Gum, an American chewing gum brand, increased its relevance and brand affinity with Gen Z by creating a transformative music programme.

Confectionery
North America (general region)
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
4 - Brand Builder

Campaign details

Brand: Mondelez InternationalBrand owner: Mondelez InternationalEntrant company: VMLY&R Commerce, ChicagoMedia: VaynerMedia, New YorkPR: Ketchum, New YorkMarket: North AmericaSector: ConfectioneryMedia channels:Competiions & contests,...

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