Emirates NBD: James Jefferson – Creating a Fraudster to Reduce Frauds

Emirates NBD, a bank, launched a campaign in the UAE to reach 30%, engage 5 million people, generate earned media of $500,000, improve brand recall and influence a positive long-term impact.

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDEntrant company: Leo Burnett - United Arab EmiratesIdea creation: Leo Burnett DubaiMarket: Middle East & North AfricaSector: Financial servicesMedia channels:Virtual & augmented reality, Social...
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