Campaign details
Brand: EasypaisaBrand owner: Telenor Microfinance BankEntrant company: Brainchild Communications, KarachiIdea creation: Ogilvy, IslamabadMarket: PakistanSector: Digital PaymentsMedia channels: Content marketing, Livestreaming, Online video, Product placement, Public relations, Social media, Television, Word of mouth, influencersBudget: Up to 500kCampaign video
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