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Chevrolet: The electric helper

Chevrolet, an automobile brand, launched its campaign Electric Helper in Mexico during a fuel shortage in Mexico City to keep consumers informed about the situation in real time.
  • 1 - Influential Idea
  • 3 - Sales Spike
  • Eco, hybrid, electric cars
  • Mexico

Campaign details

Brand: ChevroletAgency: Commonwealth/McCannCountry: Mexico

 

Creative assets

Read the full case study here...

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