American Pecans: Super safe pecan debate

American Pecans cracked open a good-humoured debate about pronunciation that swept the nation and raised its share of voice in the all-important US holiday season.

Savoury snacks, potato chips
United States
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike

Campaign details

Brand: American PecansBrand owner: American Pecan CouncilEntrant company: Weber Shandwick ChicagoIdea creation: Weber Shandwick, ChicagoMedia: Weber Shandwick, ChicagoPR: Weber Shandwick, ChicagoMarket: United StatesSector:Savoury snacks, potato...

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