Why Your Strategy Needs More Chaos

At a talk held by WARC at Cannes Lions 2019, two speakers explain why it’s better to be interesting than to be right.

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Martin Weigel, head of planning at Wieden + Kennedy Amsterdam, and Rob Campbell, head of strategy EMEA at R/GA, posit that agency strategists must bring chaos into their work.  Speaking at a packed-out session at Cannes Lions 2019 on WARC day, t