Why trust, reliability and relevance matter most to today’s news consumers

In the last five years we have seen a global shift in where consumers are spending their time, with people spending on average over 11 hours a day consuming media in some form across platforms – which has affected how people find their news.

Need to know

  • Two-thirds (67%) of audiences find news on websites and apps, followed by national TV networks (61%), social (58%) dedicated news TV channels (55%) and search (42%).
  • Some social platforms are declining in importance as a source of news: while 68% of international audiences have used Facebook for news, less than a quarter of the audience trusts news from the platform.
  • The frequency at which people source news is increasing, with audiences checking social (83%), search (73%) and news sites and apps (77%) at least once or multiple times daily.
  • Companies today operate in an Amazon era of...

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Insights Team
Bray Leino

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