Why podcasts are possibly the single most-effective, powerful advertising platform today

Reviews research on growth of podcast media – both in the US and globally – and outlines the primary advertising opportunities for brands.

There is no better place to tell your company’s story today than on podcasts.

The audience is rabid, attentive, loyal, dedicated, well-to-do, responsive, and growing. Also, the number of podcasts is growing explosively, opening up even more niche audiences...

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