Why podcasts are possibly the single most-effective, powerful advertising platform today

Reviews research on growth of podcast media – both in the US and globally – and outlines the primary advertising opportunities for brands.

There is no better place to tell your company’s story today than on podcasts.

The audience is rabid, attentive, loyal, dedicated, well-to-do, responsive, and growing. Also, the number of podcasts is growing explosively, opening up even more niche audiences to match your own. And the price of entry is much, much less expensive

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands