Why in-app ad fraud should keep marketers awake at night

In-app advertising fraud should be a source of major concern for marketers, both from an expenditure and brand safety perspective.

Earlier this year, PubMatic, a sell-side platform (SSP) that helps online publishers sell display, video and mobile ads in an automated fashion, issued a “massive refund” to its clients.

The reason behind the San Francisco-based company –...

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