Why cross-media campaigns are essential in the age of fragmented attention

Brad Smallwood

Evaluates the impact that Facebook has on campaign effectiveness when used in tandem with out-of-home and television media.

Whether at home or on the go, today’s consumers are faced with more content choices in more formats than ever before. Attention for digital platforms and mobile devices is fragmented.

Advertisers must contend with this new complexity to ensure the effectiveness...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today