Why brands should leverage WeChat Mini Programs to build out sustainable O2O sales

Mobile Now’s Thomas Meyer outlines what brands should focus on when leveraging the ubiquity of WeChat Mini Programs in their O2O strategies.

This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more

Does online-to-offline (O2O) success in China come from just adding more channels to existing ones? However simplistic the answer might sound; the short answer is probably a yes. And the one channel that made omnichannel really skyrocket in China is