Need to know
Key topics in this paper include:
Using communications to build a brand, including the ongoing importance of 'traditional' advertising.
Positioning and differentiating a brand, including a positioning checklist, and pitfalls for brands to avoid.
Building brands through 'purpose', including the major influences on a brand's trustworthiness.
Launching new brands, including three steps to build a successful brand from scratch.
What else does this article talk about?
- Brand extensions
- Brand equity & strength
- Brand launches
- Brand positioning
- Brand relaunches
- Brand theories & ideas
- Challenger brands
- Brand purpose
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What do I get with WARC?
- 65,000+ articles covering the full spectrum of marketing communications.
- Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
- Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
- Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.