What will India's demonetization policy mean for brands?
On November 8 2016, India's Prime Minister Narendra Modi stunned Indians with a nationwide address, where he announced that 86% of the nation's cash value, comprising Rs. 1000 and Rs....
What will India's demonetization policy mean for brands?
This article explores the impact of India's 2016 demonetization initiative on the country's consumers, advertisers and economy.
