“Wins Above Replacement” (known as WAR) is the best stat in sports because it is an incrementality measure… a player’s WAR is an estimate of how many more games his team will win because he is on the team instead of a substitute who plays the same position....
What the best metric in sports analytics tells marketers about ad effectiveness
Looks at advertising effectiveness through the lens of WAR, or ‘Wins Above Replacement’, a stat used in sports.
