What marketers can learn from America’s increasingly OTT video landscape

Investigates the wider streaming landscape to call out key insights and trends that will allow the industry to make the most of personalised advertising in an OTT world.

Need to know

  • OpenX and The Harris Poll surveyed US consumers about their video streaming habits, and found 65% of those aged 18-34 use an OTT service, falling to 31% among those aged 55+.
  • Six in 10 American homes now own a connected smart TV, while 42% of UK households have plugged in a connected TV.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands