What luxury means for US Gen Zs in a changing world

Explores US Gen Z’s changing relationship with luxury goods and how marketers can adjust their positioning to sell to this generation.

About once a month, I will get a question from a client along the lines of what does luxury mean to Gen Z? In fact, it is probably one of the most common questions we receive here at Cassandra.

We receive this question from both luxury as well as more middle-of-the-road...

Not a subscriber?

Schedule your live demo with our team today