Where to listen
01:12 – How has the creator economy has developed and where is it heading in 2022? 03:30 – How has the dynamic between creators and brands changed? 04:11 – How have huge productions like MrBeast’s Squid Game changed to the conversation around creators? 05:39 – What is social commerce, and why is it so important when we think of creators? 08:11 – What trends are you seeing around creators on TikTok? 10:47 – Can you explain YouTube’s new live shopping features. 13:57 – Can you explain the metaverse? 16:07 – Where do creators fit in to this picture? 19:45 – Is there a commerce angle here too - for example, NFTs? 21:40 – how are creators approaching the world of NFTs, web3 and blockchain? 26:20 – Where do different regions sit in terms of consumer behaviour and tech in these areas? 28:45 – What are the best examples you’ve seen of brands and creators working together? 32:04 – What are your prediction for this area in 2022?