The journey of Anheuser-Busch InBev (ABInBev) to becoming the world’s effective advertiser was driven by a fundamental transformation of how the company’s marketing function operates, according to ABInBev’s Global Chief Marketing and ZX Ventures Officer,...
WARC Rankings 2022: How ABInBev became the world’s most effective advertiser
Following its success as #1 advertiser in the Creative 100, the brewing giant AB InBev also now takes top position as the most effective advertiser, rising up from seventh position last year in 2021.
