Virtual influencers are poised to reach a tipping point in 2022

Virtual influencers have proven they’re here to stay; In 2022 they’ll demonstrate their swaying power too.

For brands, social media has become a tough playground to be in when it comes to engaging consumers’ time and attention. With digital consumption up by 30% from two years ago, opting out isn’t possible, but as it gets harder to stand out, brands are being compelled to find new strategies.