Unilever focuses on e-commerce, brand purpose and market share in new business reality

Anna Hamill

Unilever, the fast-moving consumer goods manufacturer, is responding to the on-going challenges posed by COVID-19 through maximising flexibility and focusing on the biggest opportunities.

Brand purpose
Agility
Driving innovation
E-commerce & mobile retail
Food industry (general)
Brand management
Marketing in a recession
Crisis management
Global

As the world’s biggest brands ride out the COVID-19 storm, Unilever – the consumer goods giant, and one of the world’s largest advertisers – is seeing the emergence of several trends that are likely to define its business going forwards.

“The environment...

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