Trust, authenticity and meaningful diversity drive young marketers’ agenda

With social justice and pandemic response leading the marketing agenda in 2020, the next generation of marketers are holding their senior colleagues to account.

Why it matters

The next generation of marketing leaders will lead on the crucial issues of the future: from equality and sustainability, to a new era of data and technology, to building resilient brands.


  • A decline in industry trust is tied to a lack of action of positive movement on issues such as diversity, which are vitally important to younger consumers.

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