Trend report: Data management in the 'mass personalisation' era

Offers insight into how brands and agencies alike can prioritise effective data collection and management in the 'mass personalisation' era of marketing.

With new regulations and more brands taking control of their data, data management is on the radar in 2018. As advertisers attempt to achieve personalisation at scale, how can agencies and brands prepare?

It could well be a case of history repeating.

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