Trend Watch: What Brands Can Expect From China in 2017

This article explores the consumer trends set to shape marketing in China for 2017, including the sharing economy, chat bots, data-driven personalization and live video streaming.

Trend Watch: What Brands Can Expect From China in 2017

Kunal Sinha

Amidst global market protectionism and an impending Brexit, painful structural reforms in the Chinese economy aimed at cutting industrial overcapacity, more local governments attempting

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