This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more
Integrating online and offline into a single customer experience has been coined ‘'new retail'’ in China, and the country has been inundated with a myriad of innovative ideas that are driving technology and new experiences into stores and shopping malls.
Seamless shopping will naturally utilise technology to browse, educate and purchase within a singular shopping environment. Fuelled by China’s 5G hyper-speed rollout, now leading the world...