Three essential tips for APAC marketers in 2018

Adapting to Facebook‘s changes, getting the balance right on ‘push’ and ‘pull’ marketing, and effective influencer marketing will be three key areas of focus of many APAC marketers in 2018.

Diversity marks the state of digital in Asia-Pacific, and it is this reality that makes market localization an imperative for marketers in the year ahead.

“It’s going to need more effort, and more investments as well. Nonetheless, the investments will be justified,” said Simon Kemp, founder of Kepios, at Hootsuite’s recent Digital in 2018: Data, Trends & Opportunities webina

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