Three essential components that can help marketers take back their pricing power

Dave Wakeman

Analyzes the necessary components that lead to marketers being able to reclaim pricing power.

Pricing is marketing’s MVP moment.

It is the moment marketers capture the value their efforts have created during the customer journey. However, too many marketers are locked out of the pricing decision.

Why?

Because marketers have gotten stuck in communication siloes, leading to a belief that they do not have the business acumen for pricing. This leaves them out of the most important marketing decisions.

Marketers must regain their role in determining pricing by reminding other components of the business that it is theirefforts that drive price, and they can begin by focusing on three essential components that...

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