The liberation of magic: How marketing science opens up creative opportunity
Martin Weigel Wieden+Kennedy Amsterdam
"You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how far the rabbit hole goes"
Preface
There are many reasons why creativity is stymied, stifled or compromised. And since creativity is inevitably the output of partnership and collaboration, not all of these reasons are within our power to shape or influence. But there are some things that are. And...