The growing applications of artificial intelligence in e-commerce

Khaled Matar

This article offers a number of international examples on artificial intelligence adding value to the e-commerce customer experience, including app design, product discovery and chatbots.

Over the last couple of years, artificial intelligence (AI) has been picking up momentum in the online retail space. So far, the key focus of AI use has been to help deliver a more personalised experience for shoppers online. However, the technology

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