The Crisis in Creative Effectiveness

In a talk held by WARC at Cannes Lions 2019, CMOs from Heineken, McDonalds and Coca-Cola demonstrate how creativity has driven market share, elevated share price and accelerated business growth.

About the speakers

David ButtleGlobal Marketing Director, Commercial, Financial Times

David is the FT's global commercial marketing director, leading on all advertiser-facing marketing campaigns for the business. He has been with the FT for over five years...

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