The three social media waves of the Black Lives Matter movement – and how they impact marketing in this moment

The Black Lives Matter movement is actually comprised of three waves, which were formed not just by incidents of violence – and murder – against Black people, but also by how social media helped propagate awareness of BLM; they are the Martin Wave, the Brown Wave and the Floyd Wave.

Brand activism in the Black Lives Matter era

This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era. Read more.

Data-driven, modern targeting and messaging techniques notwithstanding, the most effective marketing messages are empathetic. Organic. Human. We take cues from society’s prevailing cultural winds, embed those cues into emotional messages, and hope th

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