Read the CMO interviews

Mondelez’s Jonathan Halvorson on why marketers need empathy as a core value
Jonathan Halvorson
Mondelez

‘Context is the driving force’: Nestlé’s Julieta Loaiza in making an impact in a changing world
Julieta Loaiza
Nestlé

‘We realised it's about the here and now’: Vodafone’s Maria Koutsoudakis
Maria Koutsoudakis
Vodafone

Why brands need to have a point of view: Unilever’s Tati Lindenberg on the impact of conscious marketing
Tati Lindenberg
Unilever

Spotify’s Jorrit DeVries on why authenticity is critical to brand distinctiveness
Jorrit DeVries
Spotify

CMO Martha Velando: ‘To build trust, it's all about transparency’
Martha Velando
De Beers

Carlsberg’s Nick Rich: ‘In terms of purpose and ethics, sustainability is just good common sense’
Nick Rich
Carlsberg

‘It’s in our hands to make a real difference’: Essity FemCare’s Tanja Grubner
Tanja Grubner
Essity

Pernod Ricard’s Ann Mukherjee on telling timeless stories and the next era of personalisation
Ann Mukherjee
Pernod Ricard