The psychology of lockdown: Navigating uncertainty

Dr Cristina de Balanzo, of human understanding agency Walnut Unlimited, offers a psychological assessment of the state of the nation during lockdown.

Why it matters

The government’s approach to dealing with COVID-19 has meant major upheaval in people’s lives; if brands can understand and address the psychological fallout from that, they should be better placed to help consumers now and in the future.

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