The pitfalls of using social media influencers during brand crises

Benedetta Crisafulli and Jaywant Singh

Influencers are popular on social media, with corporate spending on influencer marketing reaching record levels.

Social media influencers: Popularity and role in crisis communications

How can social media influencers (SMIs) be employed by brands during crises?  This question is vital for crisis communications management. The potential downsides associated w

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands