The ‘new normal’: Online video comes of age and how brands can benefit

Offers advice on how to work with influencers on online video platforms like YouTube and TikTok during the COVID-19 lockdown.

The coronavirus crisis is having as dramatic an impact on our media consumption as it is on every other aspect of our lives. it has also acted as a catalyst to speed up the development of emerging trends in our viewing habits.

In this ‘new normal’ we are spending far more of our lives digitally and with online video, a medium that has gained a huge amount of traction. People have more time on their hands and are embracing its immediacy and ability to provide vital connecti

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