The Marketer's Toolkit 2021: Navigate through uncertainty

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
  • Challenges include responding to recession, staying effective in the age of e-commerce and engaging at-home consumers.
  • Marketers will also need to focus on succeeding in the closed web after the death of the cookie, structuring for volatility and putting health and wellness centre-stage.
  • The report lists out the major implications for each challenge and suggests some practical steps marketers can take in response....

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