This report, in partnership with the
market-leading customer engagement
platform, Braze, examines how creativity
and technology drive standout customer
engagement, looking at five themes and
case studies drawn from the WARC Rankings.
- Brands should audit available tech and data to establish what’s available and crucially, if it’s being used to its best capabilities.
- Marketers should prioritise creative investment in the part of the omnichannel journey that will yield the best return and tap into customers’ energies and passions to provide a truly memorable experience.
- It is advisable to put in place a first-party data collection strategy and ensure data is being collected to facilitate a meaningful, personalised connection with customers.
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