The importance and implications of planning integrated online campaigns

Nick Drew

Nick Drew from Microsoft Advertising discusses a series of research studies by the company that explores the added value of combining search and display elements in an integrated online campaign.

The Importance and Implications of Planning Integrated Online Campaigns

Nick Drew Microsoft

Online continues to grow as an advertising medium; within the next year or two, it's expected to overtake TV in terms of advertising revenue in the UK. While it's...

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