The impact of COVID-19 on media strategy

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.

Why it matters

The situation for many brands is complex: consumer buying habits for many categories are dramatically changing, production and retail supply chains are in flux, meaning that agile media planning, scheduling and content selection is esse

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands