The Future of Strategy 2022

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on post-COVID and the global economic downturn.
  • Strategists are finding that their expertise is more essential than ever given the global upheaval of the last few years, though a talent shortage is having an impact.
  • Global challenges such as sustainability, the need for more diversity, privacy and data ethics are all impacting on the strategist’s day to day role; however, the cost-of-living crisis will have the biggest impact in the next year.
  • Diversity, equity and inclusion is a topic of conversation but there is still a distinct lack of real action at an industry level so far.
  • A better understanding of the ‘upstream’ challenges CMOs are facing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands