- Strategists have increased their speed of working and become closer to clients as they cycled through crisis and recovery, but many in the mid-stage of their careers are not satisfied with their roles and are looking for new opportunities.
- There is a divergence in upstream and downstream planning, with most looking upstream for opportunities to have the widest impact possible, increasingly in client-side, consultancies, and freelance career paths.
- The past year has driven renewed dialogue around DEI issues, but there remains a disconnect between discussion and action within strategy....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.