Why it matters
Social media advertisers that start thinking about the transition out of the COVID-19 crisis now will be in a better position to drive trends and emerge stronger than those that don’t.
- Having been forced into experiencing livestreams in lieu of physical experiences may have changed many people’s willingness to make them a more regular part of their entertainment schedule.
- During this time, brands have the opportunity to experiment with social as a brand-building channel over short-term performance tactics, as marketers recognise that they need to build and maintain consumer trust in order to survive.
- We may...