The evolution of social media through COVID-19

Explores the ways in which coronavirus is changing social media marketing.

Why it matters

Social media advertisers that start thinking about the transition out of the COVID-19 crisis now will be in a better position to drive trends and emerge stronger than those that don’t.


  • Having been forced into experiencing livestreams in lieu of physical experiences may have changed many people’s willingness to make them a more regular part of their entertainment schedule.
  • During this time, brands have the opportunity to experiment with social as a brand-building channel over short-term performance tactics, as marketers recognise that they need to build and maintain consumer trust in order to survive.
  • We may...

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Insights Team
Bray Leino

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