Luxury marketing in an era of change
This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more
When writing about retail, the death of the physical store has been much touted for more than a decade. While some high-street retailers have been lost along the way, it is far from dead – changed yes, but not dead. And this is the case across the spectrum, from luxury to budget and everything in between. Of course, physical retail faces challenges; the high cost of real estate...