Jump to:Definitions | Where to start | Essentials | Key implications | Golden rules | What does the future hold? | Further reading
Introduction
Over the past 18 months, brand safety, viewability, and ad fraud issues have hit the headlines and become key challenges for the advertising industry. But these issues aren’t new; indeed many have been there since the very beginning of digital. So, now they have risen again to the top of the agenda, what are the next steps for the industry to truly...