The difference two weeks make: McCann tracks COVID-19 attitudes around the world

Sam Peña-Taylor

McCann Worldgroup, the agency network, is interviewing over 14,000 people across 14 markets on a weekly basis to track the human experience of the COVID-19 situation.

Why it matters

Strategy requires information about the situation and about people; this new research project from the agency network McCann explores the shift in global and local attitudes to an unprecedented event.

Takeaways

  • The scope and scale of this...

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