The Crisis in Creative Effectiveness

In a talk held by WARC at Cannes Lions 2019, CMOs from Heineken, McDonalds and Coca-Cola demonstrate how creativity has driven market share, elevated share price and accelerated business growth.

About the speakers

David is the FT's global commercial marketing director, leading on all advertiser-facing marketing campaigns for the business. He has been with the FT for over five y

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