The CMO Growth Council's lessons from COVID-19 – and advice on what to do next

WARC, CMO Growth Council, ANA and Cannes Lions

This report from the CMO Growth Council offers guidance on how marketers can manage the repercussions of the COVID-19 pandemic, and includes advice culled from virtual roundtables and one-on-one interviews with CMOs from Bank of America, Mastercard, CVS Health, General Motors, GSK, PepsiCo and Facebook.

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