- As the voice of both the rapidly-changing consumer, and often the voice of employees, CMOs are finding they are responsible for mapping out their companies’ potential futures as the pandemic’s ripple effects begin to play out over the long haul.
- The Council advises accelerating the transformation from offline to online, embracing the disruption by adopting a start-up mentality and giving time and attention to keeping all components of the marketing ecosystem healthy, so that when the crisis is passed, they are positioned well for the future.
- It’s crucial to leverage social listening and other customer research tools, now more than...
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