Two companies at large in the UK control around 80% of a £14 billion digital advertising market. How does this happen and why does it matter?
Slow as it might be to act, the Competition and Markets Authority, a non-ministerial UK government body, is able to do what its counterparts in the United States – a direct equivalent would sit somewhere between the Federal Communications Commission, the Federal Trade Commission, and the Department of Justice – are unable to do. Or at least they’re unable to do so without reasonable belief in a transgression.
The CMA’s recent market study...